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Tomorrow’s supermarket just round the corner

Posted by Dan Pope on Nov 12, 2012 3:25:05 PM

The biggest Chinese e-commerce retailer, Yihaodian, have announced their plans to launch 1,000 virtual supermarkets, with the first two opening in Guangzhou and Shenzhen. These supermarkets do not actually stock any products and to the naked eye the shelves remain empty. Using augmented reality technology, shoppers will be able to use their smartphone to see pictures of available groceries (of which there will be 1,000). Yihaodian trialled the idea last year on the Shanghai underground by allowing commuters to take photos of items displayed on billboards – the selected groceries were then delivered to their home.

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Topic Chinese HTML5 Nick Lansley China Gatwick Airport News Tesco Virtual Supermarket Yihaodian 3D TV