Since Apple’s iCloud was hacked and certain users’ personal information was leaked online a number of users and business owners have become concerned over the security of cloud based products. This is one of the reasons why Apple’s CEO Tim Cook was quick to claim that the hacks had not been system-wide and that users’ data was safe, however he added: “When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece ... I think we have a responsibility to ratchet that up. That's not really an engineering thing.”
