Technology and connectivity has rapidly become ingrained in our day-to-day lives. Looking around me on the crowded tube this morning, I would say 90% of my fellow commuters had headphones in listening to MP3s, or hunched over a smartphone flicking through Facebook or playing a game. Admittedly I did have to look up from my own smartphone to see them. There is a growing group that are taking the next step in integrating technology into everyday activities. Ideas previously bandied around in sci-fi films, novels and computer games of only a few years ago are now becoming reality.
When we think of addiction we normally think of drugs, alcohol, gambling; age old vices that have and often in cohorts with one another, exercised a pernicious grip over millions of victims from the ordinary to the star-studded. But what about more modern addictions, 21st century addictions, ones which (not to play down the severity of them) just don’t sound as intoxicating, as ravaging, as ruinous. I’m talking addictions to shopping or showering, to a certain type of ricotta cheese, addiction to Sagittarius men. The most symptomatic of the world we live in now - ’Digital Addiction’.
We all know that social media is rapidly changing the way we live, work and play. In business, its power to interact with clients and prospects in a live, dynamic and more “off the cuff” manner is being embraced by everyone from the vibrant tech start up’s in Hoxton to your more traditional accountancy and legal firms.