Customer experience has become the defining factor in business success. As trailblazing organisations deliver better customer experiences, the baseline expectations for all businesses rise – and those who fall behind risk losing their customers. In order to meet the new bar and excel in the future, it’s critical to elevate your customer experience through continual digital transformation.

As volumes of data grow, so too does the force they exert on the wider IT environment, pulling applications into closer proximity. This is data gravity – our blog explores how businesses can work around it orleverage it to their advantage.