At the start of 2020, I was at odds with having to define what ‘normal’ meant, or indeed what the ‘new normal’ would mean to the UK. In contrast, my colleagues at FluidOne were quick to adopt the new terminology, and have regularly reminded me of my issue to adapt to the new times. 

There is no doubt that the global pandemic has made it important to consider what we define as normal, especially as we look ahead to 2021. The global pandemic changed our perception of ‘normal’ and forced us to look at how we move on; whether we evolve or remain in survival mode. As lockdown restrictions continue to fluctuate across the UK, it’s hard to quantify if anything has, or ever will, return to our old view of normality. 

To continually diversify our Platform One offering for our partners, we recently launched an exciting new partnership with 8x8, a cloud UC solution. To ensure you get the most out of this new service we have broken down in detail how this new cloud communications platform can help your customers be number one in their fields.