Subscribe to One Blog for the Latest Industry News, Disruptive Tech Ideas and Impactful Thought Leadership.

Ash Morarji

Ash is the Commercial Director of Mobile & IoT at FluidOne. Boasting a proven track record with 18 years of experience in the telecoms industry leading teams, winning new clients, cross-selling value-add services; and building long-term relationships with clients and suppliers. Ash is also responsible for developing the IoT product roadmap and strategy, leading innovation, and combining IoT with our Platform One network to bring combined solutions to market. In his free time Ash enjoys spending time with his wife and two sons, playing football or visiting any farm or zoo in reach. A keen foodie and former MasterChef contestant, Ash loves to cook, eat out and doesn't mind a little wine tasting.

Recent Posts

How Brexit will affect EU roaming

Posted by Ash Morarji on 07/01/21 13:00

The Facts 

Now that the UK has left the EU, you might be wondering what that means for EU roaming and whether you need to brace yourself for extra charges. Without the EU rules in place, the surcharge-free roaming when you travel to EU and EEA countries is no longer guaranteed, and the charges would depend on agreements between UK operators and their counterparts in EU countries. 


Topic Home Office Unified Communications working from home EU Brexit Roaming

What 2020 taught us and how to make long-term business plans

Posted by Ash Morarji on 04/01/21 10:27

Over the last 9 months, I have been in various discussions with senior management from my supply chain and our customers where the underlying theme has naturally been uncertainty and facing the challenge of delivering consistent results. The hardest part of dealing with the pandemic is not knowing how far in the future a return to normality lies and whether the normality we return to will be the same as it once was. Is the ‘new normal’ here to stay?

The recurring theme in my discussions with customers has been the need to remain connected,  secure and have reliable availability. We have supported many industries during Covid-19, and the main challenge with most businesses has been mobilising their workforce without business continuity plans to support prolonged working away from the office. 



Topic Home Office remote working Unified Communications working from home 8x8

The easy solution to remote working: 8x8 cloud-based contact centre solutions

Posted by Ash Morarji on 12/10/20 16:35

This year, businesses across the nation have navigated many challenges after mass emigrating to remote working. From timed-out virtual calls, sketchy connections and limited access to important databases, there have been many hurdles to overcome. Thankfully, our partnership with 8x8 launched the FluidOne 8x8 cloud UC solution aims to solve these problems and make remote working less challenging. 

On net via our award-winning fibre network, Platform One, the solution offers contact centre workforces diverse connectivity, no matter where they are, with the highest call quality experience in the market to promote collaboration, efficiency and ‘business as usual.’ 


Topic Home Office remote working Unified Communications working from home 8x8

5G: FluidOne’s View

Posted by Ash Morarji on 03/07/20 17:32

Technological progression has been so rapid over the past few years that mobile devices and products that were first launched 10 (and in some cases, 5) years ago, seem incredibly outdated. It’s amazing to think that it was just 20 years ago that the first mobile phone with a digital camera was launched by Sharp, with a pretty unimpressive 0.11 megapixels. 10 years later, the first revolutionary Galaxy S was launched with 16GB of storage and a 5-megapixel camera, whilst the latest iPhone 11 has up to 512GB of storage, three 12-megapixel cameras, 4K video recording and a list of features that would take me hours to run through.


Topic IOT connected 5G COVID-19 5G connectivity